— OUR STORY

Started by 2 designers.
Still hand-pouring
in batches of 200.

SquishyMood started in 2019 as a two-person design studio in Los Angeles, working hand-in-hand with a small craft workshop in China to make slow-rise squishies the right way. Six years later, we still make 200 pieces at a time. We name them. We number them. We sign them.

— 2019: WHY WE STARTED

Couldn't find a squishy
safe enough for our
own nieces.

Taylor and Lin were designers in Los Angeles buying squishies for their nieces and nephews. Every single one smelled of chemicals. One made a 4-year-old break out in hives.

They started making their own. Gravity-poured, food-grade TPR, cured for 96 hours instead of the industry-standard 12.

Six months in, friends were asking for some. A year in, strangers were asking. That's when they quit their jobs.

— 2022: THE LAB REPORT

If you can't prove it,
don't say it.

In 2022 we tightened our standard: food-grade TPR only, pH-neutral, and burst-tested to hold up to real squeezing — no lead, no phthalates.

If a batch doesn't meet that standard, we don't ship it. Simple as that.

This is the boring part of the brand. It's also the only part that matters.

"Where we grew up, squishies are
a craft with a name of their own.
We just refused to make them cheaper."

— TAYLOR W., CO-FOUNDER

— TIMELINE

6 years.
200 batches.
Zero compromises.

2019

Two designers in Los Angeles. First batch: 200 pieces. All sold in 3 days.

2022

Quality process formalized: material selection, seam inspection, rise-time checks, and batch-level consistency reviews.

2024

Wholesale launches for indie toy shops.

2026

12 products. 200 batches. Collectors on four continents. Still 200 pieces at a time.

— THE TEAM

Three people.
One workshop.
One craft.

Taylor W.

CO-FOUNDER · MATERIALS

Materials engineer trained in the US — 12 years developing food-grade TPR for consumer products. Designed all 14 of our formulas, and talks about phthalates more than anyone should.

Lin Chen

CO-FOUNDER · DESIGN

Industrial designer trained at ArtCenter College of Design in Pasadena, California. Sculpts every original shape — started with a dumpling, still her favorite.

Wu Yanni

HEAD OF EDITIONS

Character designer trained at Parsons School of Design in New York — ten years in the US toy industry. Designs every limited Edition — a new colorway each quarter.

— WHAT WE BELIEVE

Three rules.
No exceptions.

Food-grade or nothing.

Soft-touch TPR selected for durability, consistency, and a controlled slow rise.

200 at a time.

Bigger batches mean worse quality. We'd rather sell out than ship slop.

If we can't prove it, we don't say it.

We don't print a claim we can't stand behind. If we can't show it, we don't say it.

Started by 2 designers.Still hand-pouringin batches of 200.

Couldn't find a squishysafe enough for ourown nieces.

If you can't prove it,don't say it.

6 years.200 batches.Zero compromises.

Three people.One workshop.One craft.